Best photo sizes for Facebook, Twitter, Instagram and other social media

Social media has become heavily dependent on visual content, and social networking sites often update optimal image size values ​​to enhance a rich visual experience. In general, many studies prove that visual content is more attractive than text. This means that whether it’s on your website or social media platforms, images that represent your brand have a much greater impact on your followers than anything else.

Best photo sizes for Facebook, Twitter, Instagram and other social media

As social media platforms add new features and constantly evolve existing ones, it is difficult for content makers and marketers to track the most appropriate image sizes for profiles, cover images, and backgrounds. In this article, you will learn about the best image sizes used on various social media platforms.


Facebook is the largest social network in the world and choosing a bad image can result in a failure to attract this huge base of users.

The profile photo must be at least 180×180 pixels. The image will be cropped as a square. When you post an update or comment on someone else’s page, your profile photo will appear as 90×90 pixels.

While the cover image should be 851 x 310 pixels, small images will be extended to fit the cover size. Upload a JPG image of less than 100K for faster loading. Use PNG images for text and graphics.

The cover images of all pages on Facebook are not equal. If you are creating a page, group, or event, the dimensions and size of the image are different from the size of your profile picture or cover photo, here are the ideal measurements for other covers.

  • Page cover image: 820 × 312 pixels.
  • Group cover image: 820 × 428 pixels.
  • Event cover image: 500 × 262 pixels.

The ideal image size of a post would be 1200 x 630 pixels.


With 313 million active users per month, Twitter is one of the social networks your customers use most often to discuss your brand. Twitter recently made some major changes to its overall design.

Your Twitter profile photo is the main image that you or your brand represents. They will be displayed in several places for several people so make sure the image is of the highest quality. A 400 x 400-pixel size and a maximum size of 2 MB is recommended and can be in JPG, GIF or PNG format.

The vertical image stretches at the top of your Twitter profile page and is slightly larger than the profile picture. It is recommended to save them as accurately as possible because there are more space and the first thing visitors see. 1500 x 500 pixels maximum of 5 MB in JPG, GIF, or PNG are recommended.

Twitter users can attach a photo to their tweets. It cropped your image into a smaller version and displays the portion of the image you want your followers to see. 

The minimum image size should be 440 x 220 pixels (2: 1 aspect ratio).


Instagram is one of the most popular social networks with over 600 million users. It depends entirely on visual images so it is important to follow these guidelines for the size of the images to upload. Starting with your profile picture so users can easily find your account during their search, it should be 110 x 110 square pixels while maintaining a 1: 1 aspect ratio.

When someone browses your page, they will see their content arranged in rows of thumbnails. Thumbnails will appear on the page as 161 x 161 pixels, and be square with a 1: 1 aspect ratio maintained.

Instagram focuses on the photos and videos you provide to your followers. When you take a picture from the original app, it will be 1080 x 1080 pixels. If you want to download it from any other device, the resolution will be much lower.

Stories and videos are available, although this feature is limited in duration and is recommended for resolution.

It’s possible to upload your own 1080 x 1920 pixel story with a 16: 9 aspect ratio and a maximum of 4 GB.


Linkedin started using a new profile layout, the profile picture of your profile should be very clear. It represents you and represents your personality.

The new version of LinkedIn has provided that the profile background feature of your profile is the appropriate size for that space is 1584 x 396 pixels. If you do this correctly, your profile will look great.

The company logo, that you upload on LinkedIn, will appear next to your brand name directly on your homepage and this image will also appear in the Companies section you may want to follow. The more professional your logo is, the more likely you are to get more followers, so the recommended logo size is 300×300 pixels.

If you want to share an image via LinkedIn, either with a link, a post, or an article, you will have a little more space. The recommended size for images or links is 1104 x 736 pixels.


When setting up a Pinterest account you have the option to do this using Facebook, Twitter or even from your email. If you choose Facebook or Twitter, Pinterest will drag the preset profile picture there.

If you use e-mail or prefer to use a different image, you can do that too, just upload a square image and Pinterest will resize it to fit. It will appear 165 x 165 pixels on your homepage.

When adding a post or photo to your page, it’s important to remember that Pinterest sets a limit to the width of the image, not the length. Therefore, you should make sure that the image is about 236 pixels wide and you can change the height.


YouTube has more than a billion users each month, available on hundreds of millions of devices. Over a million brands have already realized that YouTube is a great opportunity to reach their fan base.

YouTube also allows you to set different limits for profile images, but the dimensions remain the same. The recommended profile image size is 800 x 800 pixels. When users click on your videos on your YouTube channel, some attractive images may entice them to stay on your page longer and watch more of your videos. The recommended image size is 2560 × 1440 pixels.

There are lots of different platforms and devices that users can play YouTube on, so it’s important that your brand image is good for your followers and choose the best image sizes.

  • Tablet screen: 1855 × 423.
  • Mobile phone screen: 1546 x 423.
  • TV display : 2560 x 1440.
  • Desktop : 2560 x 423.

Uploading your content to YouTube is one of the most important things that prove you are on the site, so you should keep videos with a 16: 9 aspect ratio. To reach Full HD resolution, your dimensions should be at least 1280 x 720 pixels.

To achieve decent visual content for your social media accounts, use the best image sizes appropriate for each of the previous platforms. Which social media has the best design in terms of displaying images? Tell us what you think of the comments.

Image source: Social Media Video Specs

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